Nara Therapy
Mental wellness, made part of every day.
Role
Product Designer
Timeline
6 months
Team
PM, 2 Engineers, 1 Designer
Platform
iOS · Android · Web
Nara Therapy is a mental wellness platform that combines therapy and self-care for individuals, while giving licensed therapists tools like dashboards, scheduling, and mood tracking. At Nara, I worked on shaping the product vision and experience — designing intuitive features, simplifying onboarding, and ensuring the platform delivers value to both patients and professionals.
After the first MVP, retention was the biggest hurdle. Users would sign up, complete one or two check-ins, and quietly drop off. Therapists, on the other side, needed cleaner tools to manage appointments and follow up between sessions.
The Process
I conducted user interviews with therapists and ran secondary research on platforms like Headspace, Balance, and Calm to understand how they achieved stickiness — one of the core problems users faced after the first MVP. Insights from this research led to a redesign of the dashboard/homepage and the addition of features that increased user interaction and engagement by 43% in 30 days.
10 interviews with therapists and members. Audit of Headspace, Balance, and Calm to map proven retention loops.
Reframed the problem from 'add more content' to 'give people a reason to open the app today'.
Rebuilt the home dashboard around a daily ritual: check-in → daily task → streak → reflect.
Released in phases with PostHog instrumentation. +43% engagement in 30 days vs the prior MVP.
What we shipped
Each feature was driven by a specific insight from research, shipped behind a metric, and iterated weekly.
Daily tasks based on user behavior
Personalized micro-actions — mood check-ins, gratitude prompts, share-love messages — surfaced based on how the member has been engaging.
Streaks and streak rewards
Lightweight gamification that celebrates consistency without shaming missed days. Recovers gracefully when life gets in the way.
Mood Charts
Members and their therapists can see emotional patterns over time, turning vague feelings into a shared, actionable signal.
Nara AI
Private, on-demand chat that helps members process thoughts and regulate emotions between therapy sessions.
In the hands of users
Select screens from the live product. Each one is the result of multiple research → design → measure cycles.
What changed
Measured numbers, taken from production analytics after the redesign shipped.
+43%
Engagement in 30 days
92%
Re-book a 2nd therapy session
87%
Members feel calmer & in control
74%
More likely to stay with employer
Prompt Earn
Let's build something impactful together.
Whether you're looking to collaborate, invite me to speak, or discuss your next product idea — I'd love to hear from you.